Meet Me After the Ball Game
Every spring, over 1 million fans flock to Arizona for baseball. But what happens after the final inning? For too many, the answer is "back to the hotel." How could we convince both out-of-state travelers and in-state residents to extend their stay in a way that could grab attention and appeal to all audiences?
Enter "Meet Me After the Ball Game." With original lyrics and choreography that paired baseball spirit with Arizona adventures, the campaign reframed Spring Training as only the opening act of a larger Arizona experience.
Our 30-second musical spot was set to original lyrics, choreographed to showcase the rhythm of spring in Arizona.
Custom-designed collectible baseball cards were handed out at games, each with QR codes unlocking travel itineraries, tips, and local experiences.
